by BJ Fogg
Based on twenty years of research, Fogg introduces his Behavior Model showing how behavior results from motivation, ability, and triggers converging. Teaches a three-step formula: anchor to an existing routine, make the new behavior tiny (under 30 seconds), and celebrate immediately to wire in the habit.
Really solid read. A nice micro behavioural economics breakdown of how habits actually form. Worth revisiting every couple of years to refresh the framework. Practical and immediately applicable.
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