by James Borg
A guide to mastering the art of persuasion through effective communication, body language, active listening, memory skills, and understanding what motivates people. Teaches how to influence others by focusing on what they want rather than logical arguments.
Fantastic read, up there with top 5 all time reads. 10/10, recommend to anyone. Need to revisit this once per year. Essential reading for anyone in business or leadership.
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